independent designer and art director based in Saigon, specialize in building brand experiences through thoughtful, systematic design.

with 9+ years experience in the industry, I started out as a design specialist, focusing on brand design and brand development. over time, I expanded into creative direction, system design, digital design, and design strategy.
also a part-time motion design enthusiast.

weird obsession with details, self-taught mindset, dabbling in different disciplines, and hands-on experiences; all have helped me grow into both a full-stack designer and an art director.