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Gaieté

Gaieté

year

2020

a fashion brand that celebrates maximal floral details, high-quality craftsmanship, and meticulous stitching. drawing inspiration from gradient hues reminiscent of an infinite skyline, the brand captures a sense of nature that is both uplifting and ever-blossoming.
a fashion brand that celebrates maximal floral details, high-quality craftsmanship, and meticulous stitching. drawing inspiration from gradient hues reminiscent of an infinite skyline, the brand captures a sense of nature that is both uplifting and ever-blossoming.
a fashion brand that celebrates maximal floral details, high-quality craftsmanship, and meticulous stitching. drawing inspiration from gradient hues reminiscent of an infinite skyline, the brand captures a sense of nature that is both uplifting and ever-blossoming.

credits

M — N Associates design studio
MAKI photography & set design
Lâm Uy Huỳnh videography

M — N Associates design studio
MAKI photography & set design
Lâm Uy Huỳnh videography

M — N Associates design studio
MAKI photography & set design
Lâm Uy Huỳnh videography

scope of work

art direction brand design web design motion design

year

2020

logo of guta cafe
guta typograhy
guta typograhy
female model wearing guta cap
female model wearing guta cap
The packaging concept is materialized as a Pandora’s box of seasonal flowers, with a series of escutcheons reveal a garden of eden, all brought to life through floral illustrations.
close-up image of a newspaper printing
close-up image of a newspaper printing
photo snap by everydaymundane
photo snap by everydaymundane

we developed an e-commerce website as a gathering place for floral girlies, featuring the brand’s debut collection, photographed and produced by Hậu Lê.

timelapse image of a guta store front in the morning
timelapse image of a guta store front in the morning

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners