credits
scope of work
art direction graphic design web design motion design
inspired by the vibrant flow of Vietnam’s traffic, GHTK’s identity draws from the lights, speed, and sounds of the bustling streets. These elements make ways into the brand’s color palette, motion, typography system and design language, capturing the efficiency of everyday delivery operations.
a more human-centric brand architecture introduces a suite of expressive, emoji-style characters derived from the updated ‘Kiệm’ mascot, adaptable across sub-brands (Logistics, Academy, etc.) and even in-app chat emoticons.
with the new visual guidelines, we refreshed not only livery applications but also digital platforms, from the corporate website to social assets, creating a unified brand expression.
