credits
scope of work
art direction brand design web design motion design
the branding spotlights the iconic plastic stool of Vietnamese street coffee, capturing everyday scenes of workers, hawkers, and locals, with halftone textures inspired by morning newspapers.
we double down on the plastic stool as inspiration, with the menu design motif reflecting its multifunctional role, not just as a seat, but also as a makeshift table for coffee cups.
menu photography by Đức Bùi
menu stylist by Meo Thùy Dương
stool photography by everydamundane
the refreshed blue and yellow palette echoes the vibrancy of Vietnamese street life, carried consistently across storefronts, delivery uniforms, staff uniforms, and everyday swags.
store photography by Lâm Uy Huỳnh
