credits
scope of work
art direction graphic design web design motion design
Grounded in the idea of Raw for All, HiRaw’s identity channels the vibrant energy of pets celebrating their beloved HiRaw chub. Touched by raw and illustrated elements, the identity captures their playful and affectionate nature and excitement while reinforcing the brand’s commitment to pet well-being and happiness.
the brand personality oozes through applications featuring playful pet illustrations - whether paired with witty one-liners on shipping trucks, crowding together on delivery boxes, or casually hanging out beside packaging barcodes.
long-time loyal customers gathered for a big photo shoot session to celebrate their favorite brand’s glow-up. they played along (mostly), but let’s be real the only reason they showed up was the royalty fee… paid entirely in HiRaw chubs.
