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KSOUL

KSOUL

year

2020

a Vietnam-based architecture and interior design studio led by architect Huỳnh Thế Nguyễn, with over 500 projects across hospitality, F&B, retail, and residential sectors, has been reshaping in-store experiences for local brands through a refined balance of functionality and identity.

a Vietnam-based architecture and interior design studio led by architect Huỳnh Thế Nguyễn, with over 500 projects across hospitality, F&B, retail, and residential sectors, has been reshaping in-store experiences for local brands through a refined balance of functionality and identity.

a Vietnam-based architecture and interior design studio led by architect Huỳnh Thế Nguyễn, with over 500 projects across hospitality, F&B, retail, and residential sectors, has been reshaping in-store experiences for local brands through a refined balance of functionality and identity.

credits

M — N Associates design studio
Wing Chan portfolio photography
Đỗ Sỹ interior photography

M — N Associates design studio
Wing Chan portfolio photography
Đỗ Sỹ interior photography

M — N Associates design studio
Wing Chan portfolio photography
Đỗ Sỹ interior photography

scope of work

art direction brand design web design motion design

year

2020

guta typograhy
guta typograhy
guta customer picture with halftone effect
guta customer picture with halftone effect
the letter K, symbolizing ‘kinetic’, was reimagined into a dynamic, ever-changing logo that embodies movement and flexibility. built on a precise geometric grid, the identity system maintains consistency while allowing playful variations across different applications.
image of an overhead menu inside a guta kiosk
the studio interior infuses the monochrome gray palette with pops of yellow, creating a sleek aesthetic while preserving a warm and welcoming atmosphere.
timelapse image of a guta store front in the morning
timelapse image of a guta store front in the morning
model with shipper outfit sitting on a stool with menu paper on hands
model with shipper outfit sitting on a stool with menu paper on hands

the brand's architectural grid system was adapted into digital applications, ensuring a consistent identity presence across the website and social media while reinforcing clarity and adaptability.

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners