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Malto

Malto

year

2021

a stand out brand name in a market full of cliches, embracing a more joyful perspective on the teen's beverage. inspired by its parent brand LOF’s strategy of “choosing your happiness”, Malto has evolved into the “happy teen choice” by tapping into contemporary asian teen culture, rooted in cute mascots and relatable stories of self-expression.
a stand out brand name in a market full of cliches, embracing a more joyful perspective on the teen's beverage. inspired by its parent brand LOF’s strategy of “choosing your happiness”, Malto has evolved into the “happy teen choice” by tapping into contemporary asian teen culture, rooted in cute mascots and relatable stories of self-expression.
a stand out brand name in a market full of cliches, embracing a more joyful perspective on the teen's beverage. inspired by its parent brand LOF’s strategy of “choosing your happiness”, Malto has evolved into the “happy teen choice” by tapping into contemporary asian teen culture, rooted in cute mascots and relatable stories of self-expression.

credits

M — N Associates design studio
Wing Chan photography
Monstio illustration development
M — N Associates design studio
Wing Chan photography
Monstio illustration development
M — N Associates design studio
Wing Chan photography
Monstio illustration development

scope of work

brand design digital design motion design

year

2021

guta customer picture with halftone effect
guta customer picture with halftone effect
female model wearing guta cap
female model wearing guta cap

embracing bold minimalism, the packaging’s star is the Malto gang—a group of quirky, colorful mascots that embody distinct personalities. instantly recognizable, they pop up across merchandise, animations, social media, and collaborations, building bonds of friendship with teen audiences while celebrating diversity and fun.

close-up image of a newspaper printing
close-up image of a newspaper printing
guta menu design
guta menu design
image of an overhead menu inside a guta kiosk
we also made a set of collectible figures because that's what mascots are made to be.
produced by 8K Creative
timelapse image of a guta store front in the morning
timelapse image of a guta store front in the morning
model with shipper outfit sitting on a stool with menu paper on hands
model with shipper outfit sitting on a stool with menu paper on hands

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners

© 2025 Nguyễn Thế Anh

All rights reserved by their respective owners