credits
scope of work
art direction brand design web design motion design
the updated packaging sleeve features a bold, carefully crafted typographic system that highlights the product’s ‘restaurant quality.’ topping it off are cheeky snaps of real paws (courtesy of our friends’ and acquaintances’ pets), reaching for real, though slightly dressed-up, food bowls, ready to be chomped down.
a good ol’ classic top-down photography direction with gorgeous, warm lighting highlights the freshness of the ingredients, giving a sense of seriousness and quality that stands in stark contrast to the playful packaging design.
shoutout to all the fur babies of our friends and acquaintances who (sometimes unwillingly) posed for the brand’s lifestyle imagery, whether as paw models or bringing their delightful chaos on set.
with plenty of photography resources, we cooked up and relaunched a made-to-order e-commerce website brimming with brand identity, backed by transparent, trustworthy information that reflects the founders’ promise to deliver high-quality products for the pet owner community.
